Skyp + ZoomInfo
AI-Powered Account-Based Outreach
You have the world's best B2B database in ZoomInfo, but turning contact intelligence into personalized campaigns still requires hours of manual work.
Skyp turns your CRM data into AI-written, truly personalized emails in seconds.
Who This Is For
Built for ZoomInfo users who use ZoomInfo for prospect research and lead generation but need to turn that intelligence into personalized outreach at scale. Perfect for teams where manual email writing is the bottleneck between great prospects and booked meetings.
Skyp integrates with ZoomInfo to transform B2B intelligence into personalized campaigns automatically. Import contacts with all their ZoomInfo data—company details, org charts, intent signals, technographics, scoops. AI writes unique emails using that intelligence, creating account-based outreach that scales with your prospecting volume.
The ZoomInfo Challenge
World-class intelligence, but outreach still requires manual work
Research doesn't become outreach automatically
You spend hours in ZoomInfo building perfect prospect lists—filtering by ICP, intent signals, org chart position—but getting those contacts into personalized campaigns still requires manual CSV exports and email writing.
Intelligence stays trapped in the database
ZoomInfo gives you intent signals, org charts, company scoops, and technographics. But turning 'VP Sales at Series B SaaS company with Salesforce intent' into compelling outreach takes 15+ minutes per prospect.
Account-based selling needs coordination
ZoomInfo shows you 6-8 decision makers per target account, but coordinating personalized outreach to each stakeholder while maintaining account-level messaging consistency doesn't scale manually.
How ZoomInfo Integration Works
From B2B intelligence to account-based campaigns automatically
Import ZoomInfo Intelligence
Connect ZoomInfo to Skyp via API or CSV export. Pull contacts with all their intelligence data—company details, org charts, intent signals, technographics, scoops, funding, hiring activity. Your prospecting stays in ZoomInfo, but intelligence flows automatically into campaigns.
AI Writes Intelligence-Driven Emails
Skyp's AI generates personalized emails using ZoomInfo data—company growth signals, tech stack, recent news, intent topics, org chart position. Each prospect gets messaging based on their specific intelligence profile, not generic templates.
Review & Launch Account Campaigns
Review AI-drafted emails before sending. The AI has already pulled relevant ZoomInfo intelligence into account-specific messaging. You verify accuracy and launch coordinated campaigns to entire buying committees.
Sync Results Back to Your CRM
Email engagement data—opens, clicks, replies, meetings booked—syncs back to your CRM alongside ZoomInfo intelligence. See which signals convert, which accounts engage, and which campaigns drive pipeline.
Common ZoomInfo Use Cases
Real campaigns teams run using ZoomInfo intelligence
Intent Signal Outreach at Scale
ZoomInfo identifies companies showing buying intent for your solution—researching keywords, visiting competitor websites, hiring for relevant roles. Export to Skyp, AI writes intent-aware emails mentioning specific research topics and timing signals—reaching prospects at peak interest.
Result: 3-5x higher reply rates on intent-triggered campaigns
Org Chart-Based Account Penetration
Use ZoomInfo org charts to identify 6-8 stakeholders per target account. Skyp generates personalized emails for each role—CFO gets ROI messaging, CTO gets technical details, VP Operations gets efficiency benefits—coordinated account-based selling at scale.
Result: Reach entire buying committees with role-specific messaging automatically
Scoop-Triggered Outreach
ZoomInfo Scoops surface company news—funding rounds, leadership changes, office expansions, product launches. AI writes timely, congratulatory emails that reference specific news, reaching prospects during moments of change and budget availability.
Result: 5-10x reply rates during high-intent company events
Technographic Targeting
Filter ZoomInfo for companies using specific tools—Salesforce, HubSpot, competitor products. AI writes tech stack-aware emails mentioning their current tools, explaining integrations or migration paths—deeply relevant outreach using technology intelligence.
Result: 2-3x conversion rates from technographic-aware messaging
Growth Signal Campaigns
Target companies showing growth indicators—headcount increases, new locations, funding rounds, hiring sprees. AI personalizes emails congratulating on growth and explaining how your solution supports scaling—perfect timing meets perfect messaging.
Result: 40-60% higher engagement during growth inflection points
Key Benefits
Why teams connect Skyp to ZoomInfo
Turn Intelligence Into Revenue
ZoomInfo finds perfect prospects, Skyp turns them into personalized campaigns. All that research investment converts directly into outreach advantage—intent signals, org charts, scoops, technographics become AI personalization automatically.
Scale Account-Based Selling
Reach 6-8 stakeholders per account with unique, role-specific emails. AI uses ZoomInfo org charts and role intelligence to personalize messaging for each decision maker—coordinated ABM across hundreds of accounts simultaneously.
Event-Triggered Personalization
Don't just prospect—reach prospects at perfect timing. AI uses ZoomInfo intent signals, scoops, and growth indicators to send personalized emails when companies are most likely to buy.
Close the Intelligence Loop
ZoomInfo provides intelligence. Skyp runs campaigns. Engagement syncs back to CRM. See which signals convert, which accounts respond, which intelligence drives real pipeline—make prospecting smarter with results.
The ROI of ZoomInfo Integration
Teams connecting Skyp to ZoomInfo typically see:
3-5x higher reply rates on intent-triggered campaigns vs. cold outreach
5-10x reply rates during high-intent company events using ZoomInfo Scoops
6-8 stakeholders engaged per account with coordinated, role-specific messaging
2-3x conversion rates from technographic-aware messaging vs. generic outreach
For a team using ZoomInfo for prospecting:
Turn every intelligence credit into outreach advantage
while scaling account-based selling across hundreds of targets
Skyp integrates with all ZoomInfo plans. Connect via API or CSV export—your intelligence data becomes personalization fuel automatically.
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