The Skyp Newsletter
Insights, tips, and strategies for modern AI-powered outreach and sales automation
Insights, tips, and strategies for modern AI-powered outreach and sales automation
AI-powered go-to-market insights, cold email strategies, and outreach tactics for B2B sales teams
Most founders drop their price when deals stall. The ones who win figure out whether the number is actually the problem first.
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Building a product has never been easier. That's exactly why go-to-market has never been harder.
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Outbound isn’t just a channel. It’s a discovery engine.
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Your customer's buying process makes the rules, not you.
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Most deals don't die at the top. They die in the internal conversation you weren't in.
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When your product fails its customers, the instinct is to apologize with discounts. Alterra tried something smarter.
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The job isn’t “post more.” It’s create signal—and turn it into conversations.
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Horizontal is fine. Horizontal messaging is fatal.
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If you sound like everyone else, you’ll compete like everyone else. Change the angle.
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