Skyp + HubSpot
AI-Powered Personalization
Your HubSpot data holds the key to personalized outreach—but manual processes make it impossible to scale.
Skyp turns your CRM data into AI-written, truly personalized emails in seconds.
Who This Is For
Built for HubSpot users who need to convert more leads and close more deals with personalized outreach. Perfect for B2B companies where generic emails don't work and manual personalization doesn't scale.
Skyp connects directly to your HubSpot CRM and uses AI to write unique, personalized emails for every contact—automatically pulling lifecycle stages, engagement history, and custom properties. Send 10 emails or 10,000, each one written specifically for that contact. All activity syncs back to HubSpot automatically.
The HubSpot Challenge
Your CRM is full of data, but personalized outreach still takes hours
Manual data entry kills productivity
Marketing and sales teams waste hours copying contact data from HubSpot to craft emails. Rich contact properties, lifecycle stages, and engagement history sit unused while teams struggle to personalize at scale.
Workflows lack true personalization
HubSpot workflows send templated emails that feel robotic. Personalization tokens aren't enough—prospects want emails that reference their specific context, not just {{firstName}}.
Marketing and sales stay disconnected
Marketing generates leads in HubSpot, but sales struggles to convert them. The handoff lacks context, and follow-up emails don't leverage marketing engagement data stored in the CRM.
How HubSpot Integration Powers Personalized Outreach
Four simple steps from HubSpot data to sent emails
Pull Contacts from HubSpot
Import contacts from any HubSpot list, workflow, or segment. All contact properties—standard and custom—flow into Skyp automatically. Lifecycle stage, lead score, form submissions, everything.
AI Writes Personalized Emails
Skyp's AI generates unique emails for each contact using HubSpot data—company details, lifecycle stage, recent activities, custom properties. Each message references specific, relevant data points.
Review, Edit & Send
Review AI-drafted emails before sending. Adjust tone or add details. The AI handles pulling CRM data and drafting—you add the final polish.
Sync Activity Back to HubSpot
All email activity flows back automatically—opens, clicks, replies, bounces. Activities appear on contact timelines and feed into lead scoring. Your CRM stays the single source of truth.
Common HubSpot + Skyp Use Cases
Real campaigns teams run every day using HubSpot
MQL to SQL Conversion
Target marketing qualified leads stuck in your pipeline. Skyp writes personalized outreach referencing their downloaded content, webinar attendance, and website behavior—all pulled from HubSpot.
Result: Convert 25-35% more MQLs to sales conversations
Lead Nurture Campaigns
Import contacts by lifecycle stage or lead score. AI writes nurture emails that reference their engagement history, industry challenges, and specific content they've consumed—personalized at scale.
Result: 2-3x higher engagement than workflow emails
Re-Engage Cold Contacts
Target contacts who haven't engaged in 6+ months. Skyp crafts re-engagement emails mentioning their original interest, company changes since last contact, and new relevant solutions.
Result: 20-25% reply rate on dormant contacts
Event Follow-Up
Import HubSpot lists of webinar attendees or event registrants. AI writes personalized follow-ups mentioning the session attended, questions asked, or topics discussed—all from HubSpot properties.
Result: Send 1,000+ personalized follow-ups in minutes
Account-Based Campaigns
Pull contacts from target accounts using HubSpot companies and deals. Skyp personalizes with account-specific context—deal stage, company size, industry—creating coordinated account outreach.
Result: 3x faster account penetration with coordinated messaging
Key Benefits
Why teams connect Skyp to HubSpot
No More Manual Data Entry
Skyp pulls HubSpot data automatically—contact properties, engagement history, custom fields. Your team spends time selling, not copying data between tools.
True AI Personalization at Scale
Go beyond {{firstName}} tokens. Each email is uniquely written using contact context, engagement history, and company data—personalized for 10 contacts or 10,000.
Complete Activity Sync
Every email, open, click, and reply syncs back to HubSpot contact timelines. Lead scoring stays accurate, workflows trigger correctly, and your team has full visibility.
Marketing + Sales Alignment
Sales leverages marketing engagement data for better conversations. Marketing sees which campaigns drive real pipeline. HubSpot becomes the shared source of truth for both teams.
The ROI of HubSpot + AI Personalization
Teams connecting Skyp to HubSpot typically see:
2-3x higher reply rates compared to HubSpot workflows (from AI-written personalization)
10-15 hours saved per week per rep (no more manual CRM data copying)
25-35% improvement in MQL-to-SQL conversion (from better follow-up)
100% CRM hygiene with automatic activity sync back to HubSpot
For a 5-person sales team:
50+ extra hours per week for selling
while improving reply rates and pipeline velocity
Skyp integrates with HubSpot Marketing Hub, Sales Hub, and CRM. Setup takes 5 minutes—just connect your HubSpot account, select a list, and start sending AI-personalized emails.
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