Skyp + Close
AI Email Outreach for Sales Teams
Close reps live on the phone—that's what drives revenue. But when every lead needs a personalized follow-up email, writing quality messages competes with dial time.
Skyp turns your CRM data into AI-written, truly personalized emails in seconds.
Who This Is For
Built for Close users who use Close CRM and need to leverage lead data and call notes for personalized email outreach without sacrificing phone time. Perfect for sales teams where calling is priority one but follow-up emails still need to be personal and effective.
Skyp integrates with Close to transform lead data and activity logs into personalized email campaigns automatically. Import leads with all their Close context—call notes, activity history, lead status, custom fields. AI writes unique emails that reference specific call topics and lead context, giving reps more time for high-value phone conversations while maintaining personalized email follow-up.
The Close Email Challenge
Phone-first sales teams still need personalized email follow-up
Calling takes priority, emails get rushed
Close reps live on the phone—that's what drives revenue. But when every lead needs a personalized follow-up email, writing quality messages competes with dial time. Emails become generic, or don't get sent at all.
Activity tracking doesn't write emails
Close tracks every call, SMS, and email perfectly. But that tracking doesn't help you write the next message. Reps still manually draft follow-ups, referencing call notes and deal context one contact at a time.
Scaling outreach means sacrificing quality
Your team needs to reach 50, 100, 200 leads this week. Close sequences help with timing, but each message still needs personalization. Generic templates hurt conversion—but personalized emails take hours.
How Close Data Powers AI Emails
From CRM context to personalized emails in seconds
Pull Lead Data from Close
Import leads from any Close list, Smart View, or pipeline stage. All fields—standard and custom—sync automatically. Lead status, activity history, custom fields, call notes, everything flows into Skyp.
AI Writes Personalized Emails
Skyp's AI generates unique emails for each lead using Close data—lead status, last activity, call notes, opportunity details, custom fields. Each message references specific context from your CRM.
Review, Edit & Send
Reps review AI-drafted emails before sending. They can adjust tone or add personal details. The AI handles pulling CRM data and drafting—reps add the final polish and hit send.
Sync Activity Back to Close
All email activity syncs back automatically—opens, clicks, replies, bounces. Activity appears on lead timelines. Your CRM stays complete and your team has full visibility into every touchpoint.
Common Close + Skyp Use Cases
Real campaigns phone-first sales teams run with Close
Post-Call Follow-Up
After discovery calls, demos, or pricing conversations, pull those leads from Close. Skyp writes personalized follow-ups referencing call topics, objections discussed, and next steps—using your call notes from Close.
Result: Send follow-ups in 2 minutes instead of 20, while calls are still fresh
Re-Engage Cold Leads
Target leads that went dark 3-6 months ago. Skyp personalizes re-engagement emails with their original interest, lead source, and past interactions—all pulled from Close history. Turn dead leads into renewed conversations.
Result: 15-25% reply rate on leads you thought were lost
Pipeline Stage Campaigns
Pull opportunities stuck in "Demo Scheduled" or "Proposal Sent." AI writes stage-specific follow-ups addressing common objections and next steps, personalizing with opportunity details and deal context from Close.
Result: Move 15-20% of stalled opportunities forward
Territory-Based Outreach
Each rep imports leads from their Close territory or assigned list. Skyp personalizes with regional context, industry specifics, and territory data—automatically pulling assignment info from your CRM.
Result: 3x higher engagement than territory-wide generic emails
Lead Source Nurture
Target leads by source—inbound demo requests, trade show leads, referrals, web signups. AI writes source-specific follow-ups that reference how they found you, pulling lead source and custom fields from Close.
Result: Convert 20-30% more inbound leads with relevant follow-up
Key Benefits
Why phone-first sales teams connect Skyp to Close
More Time Selling, Less Time Writing
Skyp drafts personalized emails in seconds using Close data—giving reps more time for calls, demos, and deal progression instead of email composition.
Leverage Your Call Notes & Activity
All those call notes, SMS conversations, and activity logs in Close? Skyp uses them to personalize outreach—ensuring your team's effort drives better emails.
Keep Close as Source of Truth
Skyp doesn't create a separate database. It pulls from Close and syncs back—your CRM remains the single source of truth for all lead and opportunity data.
5-Minute Setup, No Training Required
OAuth connection takes minutes. Select fields for personalization, import a list, and launch. No complex configuration, no sequences to build, no rep training needed.
The ROI of Close Integration
Phone-first teams connecting Skyp to Close typically see:
15-25% reply rate on leads you thought were lost with re-engagement campaigns
15-20% of stalled opportunities move forward with contextual follow-up
20-30 minutes saved per day per rep on email writing (more time for calls)
3x higher engagement than generic territory-wide emails
For a 5-person sales team focused on calling:
2+ extra hours per rep per day for phone conversations
while maintaining personalized email follow-up quality
Skyp integrates with all Close plans. OAuth connection, select fields for personalization, and launch—takes 5 minutes total.
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