Skyp + Clearbit
Turn Enrichment Into Revenue
You pay for Clearbit to enrich every lead with company data, firmographics, and tech stack details.
Skyp turns your CRM data into AI-written, truly personalized emails in seconds.
Who This Is For
Built for Clearbit users who use Clearbit for lead enrichment but struggle to turn that enriched data into personalized outreach campaigns. Perfect for teams where enrichment investment should drive better conversion, not just better CRM hygiene.
Skyp integrates with Clearbit to transform enriched lead data into personalized campaigns automatically. Import contacts with all their Clearbit enrichment—firmographics, technographics, role intelligence, company data. AI writes unique emails using that intelligence, not generic templates that waste enrichment quality. Turn your data investment into conversion advantages automatically.
The Clearbit Challenge
Rich enrichment data, but outreach still lacks personalization
Enrichment data stays in your CRM
You pay for Clearbit to enrich every lead with company data, firmographics, and tech stack details. But that enriched data just sits in CRM fields—it never makes it into your actual outreach copy, wasting both enrichment credits and conversion opportunities.
Generic emails ignore enrichment quality
Clearbit tells you a lead is a 'VP of Sales at 200-person Series B SaaS company using Salesforce and HubSpot.' You send them a generic template that could apply to anyone. All that enrichment intelligence never becomes personalization advantage.
Manual personalization doesn't scale
You could manually reference Clearbit data in every email—company size, tech stack, industry, seniority. But with 100+ leads per week, personalization becomes impossible. You choose scale over quality, sending generic emails to enriched leads.
How Clearbit Integration Works
From enriched data to personalized campaigns automatically
Import Enriched Contacts from Clearbit
Connect Skyp to your CRM or import CSV exports containing Clearbit-enriched data. Pull all enrichment fields—company details, employee count, tech stack, industry classification, funding stage, role & seniority. Your lead scoring happens in Clearbit, but enrichment flows automatically into campaigns.
AI Personalizes Using Clearbit Intelligence
Skyp's AI generates personalized emails using your Clearbit enrichment—mentions company size, industry vertical, tech stack tools, role level, growth stage. Each lead gets unique messaging based on their specific Clearbit data profile, not generic templates that waste enrichment quality.
Review AI-Written Emails
Review emails before sending. The AI has already pulled relevant Clearbit data into personalized messages—company firmographics, technology usage, seniority signals. You just verify accuracy and add final touches before launching campaigns to your highest-quality, enriched leads.
Sync Engagement Back to CRM
Email engagement data—opens, clicks, replies, meetings booked—syncs back to your CRM alongside Clearbit enrichment fields. See which enriched profiles convert, which firmographics drive pipeline, and which tech stack combinations respond best. Turn enrichment into actionable intelligence.
Common Clearbit Use Cases
Real campaigns teams run using Clearbit enrichment
Tech Stack-Aware Campaigns
Clearbit identifies prospects using specific tools—Salesforce, HubSpot, Zendesk, Slack, whatever matters for your integrations. Skyp imports that tech stack data and AI writes emails mentioning their current tools by name, explaining integrations or complementary workflows—deeply relevant outreach without manual research.
Result: 2-3x higher reply rates from tech stack-specific personalization
Industry-Specific Messaging at Scale
Clearbit provides granular industry classification (6-digit NAICS, GICS codes). AI reads industry data and generates vertical-specific emails—mentioning healthcare compliance, fintech regulations, or SaaS growth challenges. Same product, industry-tailored messaging, all personalized automatically using Clearbit classification.
Result: 40-60% higher engagement from industry-aware campaigns
Company Size-Targeted Outreach
Clearbit enriches leads with accurate employee counts and company stage. AI writes different emails to 10-person startups ('quick to implement, no IT approval') vs. 500-person enterprises ('supports SSO, meets compliance requirements')—tailoring value props to company size automatically.
Result: 3-5x better qualification by matching messaging to company stage
Role & Seniority-Based Personalization
Clearbit normalizes job titles into standardized roles and seniority levels. AI uses this data to write persona-specific emails—CFO gets ROI and budget, VP Engineering gets technical integration details, SDR manager gets team productivity metrics. All from one campaign, personalized by Clearbit enrichment.
Result: 50-70% higher engagement with role-targeted messaging
Website Visitor Follow-Up Campaigns
Clearbit Reveal identifies companies visiting your website via IP intelligence. Export those companies, AI writes personalized follow-up emails referencing pages viewed, topics researched, and solutions browsed—reaching high-intent visitors with perfect context immediately after they show interest.
Result: 5-10x reply rates from intent-aware visitor follow-up
Key Benefits
Why teams connect Skyp to Clearbit
Activate All Your Enrichment Data
Every Clearbit field you enrich—company data, tech stack, industry, seniority, funding—becomes AI personalization fuel. No more unused enrichment sitting in CRM fields. Your data investment converts directly into outreach quality automatically.
Scale Enrichment-Driven Personalization
Write one email manually using Clearbit data, or let AI write 500 unique emails using all enrichment fields. AI naturally references company size, tech stack, industry, and role—maintaining personalization quality at infinite scale.
Better Targeting, Better Conversion
Clearbit's data accuracy meets AI personalization. Use firmographics, technographics, and role intelligence to not just score leads—but reach them with messaging that resonates. Turn enrichment quality into conversion advantages automatically.
Close the Data Loop
Clearbit enriches. Skyp runs personalized campaigns. Engagement syncs back to CRM. See which enriched profiles convert, which firmographics drive pipeline, which tech stacks respond. Make enrichment smarter with real campaign results.
The ROI of Clearbit Integration
Teams connecting Skyp to Clearbit typically see:
30-50% higher conversion rates from enrichment-driven personalization vs. generic outreach
2-3x higher reply rates from tech stack-specific personalization
100% enrichment data activation instead of sitting unused in CRM fields
5-10x reply rates from intent-aware visitor follow-up campaigns
For a team enriching 500+ leads per month with Clearbit:
Turn every enrichment credit into conversion advantage
while maintaining personalization quality at scale
Skyp integrates with all Clearbit plans. Connect via your CRM or import CSV exports—your enrichment data becomes personalization fuel automatically.
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