Skyp + Clay
Turn Enrichment Into Outreach
You've built perfect prospect tables in Clay—company data, contact info, intent signals, tech stack details.
Skyp turns your CRM data into AI-written, truly personalized emails in seconds.
Who This Is For
Built for Clay users who use Clay for prospect enrichment and research but struggle to turn that enriched data into personalized outreach campaigns. Perfect for teams where manual email writing is the bottleneck between great research and booked meetings.
Skyp integrates with Clay to transform enriched prospect tables into personalized campaigns automatically. Import your Clay tables with all enrichment data—intent signals, tech stack, hiring activity, news mentions, research notes. AI reads every enriched data point and generates unique emails that naturally reference your Clay intelligence. Turn your research engine into an outreach engine without copy-paste or template work.
The Clay Challenge
Perfect enrichment, but outreach still requires manual work
Enriched data sits unused in spreadsheets
You've built perfect prospect tables in Clay—company data, contact info, intent signals, tech stack details. But turning those rows into personalized outreach campaigns requires copying data, switching tools, and manual email writing.
Generic emails waste quality research
You spent hours enriching prospects with Clay's waterfall enrichment, finding the perfect fit indicators. Then you send generic emails that ignore all that research data, getting ignored by prospects who could have been perfect fits.
Spreadsheet outreach doesn't scale
You can manually craft one incredible email using all your Clay data. But doing this for 50, 100, or 500 prospects? You end up choosing between scale (generic templates) or personalization (manual work). You shouldn't have to choose.
How Clay Integration Works
From enriched tables to personalized campaigns automatically
Import Clay Tables Instantly
Export your enriched Clay table to CSV or connect via API. Skyp imports all your Clay columns—enrichment data, tech stack, hiring signals, news mentions, custom research—everything flows into your campaign automatically.
AI Personalizes Using Clay Data
Skyp's AI generates unique emails using your Clay enrichment—company employee count, recent funding, tech stack, job openings, news mentions, social posts. Every data point you enriched becomes personalization fuel for AI-written emails.
Review AI-Written Emails
Review emails before sending. The AI has already pulled all relevant Clay data into personalized messages—company research, intent signals, tech stack matches. You just verify accuracy and add final touches.
Sync Results Back to Clay
Email results—opens, clicks, replies, meeting bookings—can sync back to Clay via Zapier or API. Keep your Clay tables updated with outreach performance alongside your enrichment data for complete prospect tracking.
Common Clay Use Cases
Real campaigns teams run using Clay enrichment
Multi-Source Enrichment to Personalized Emails
You used Clay's waterfall enrichment to gather data from 10+ sources—Clearbit, Apollo, LinkedIn, news APIs, job boards. Instead of manually referencing all that data, Skyp's AI reads your Clay table and writes emails mentioning their recent funding round, open roles, and tech stack in one personalized message.
Result: Turn 20+ enrichment data points into natural, personalized copy automatically
Intent Signal Outreach at Scale
Clay identifies companies visiting your website, researching keywords, or showing buying signals. You export to Skyp, AI writes emails referencing their specific research topics, website behavior, and intent signals—reaching prospects at peak interest with perfect context.
Result: 3-4x higher reply rates from intent-aware personalization at scale
Hiring Signal Sales Campaigns
Clay scrapes job postings showing companies hiring for roles your product supports—new SDRs, engineers, customer success teams. Skyp reads those Clay columns and generates emails congratulating on growth, mentioning specific open roles, and explaining how your product helps scaling teams.
Result: 40-50% open rates targeting companies with perfect timing indicators
Tech Stack-Triggered Outreach
Clay detects companies using tools that integrate with or compete against your solution. Skyp imports that tech stack data and writes emails mentioning their current tools by name, explaining integrations or migration paths—deeply relevant outreach without manual research.
Result: 2-3x conversion rates from tech stack-aware messaging
News & Funding Event Campaigns
Clay monitors news APIs and finds companies with funding rounds, leadership changes, product launches, or awards. Skyp turns those data points into timely, congratulatory emails that reference specific news—reaching prospects during moments of change and openness.
Result: 5-10x reply rates during high-intent company events
Key Benefits
Why teams connect Skyp to Clay
Activate All Your Enrichment Data
Every column you enriched in Clay—company data, intent signals, tech stack, hiring info, news—becomes AI personalization fuel. No more unused research. No more wasted enrichment credits. Data becomes outreach automatically.
Scale Deep Personalization
Write one email manually using Clay data, or let AI write 500 unique emails using all your enrichment. Same quality, infinite scale. AI references specific data points naturally—tech stack, news, signals—without templates.
Enrichment-Driven Campaigns
Build campaigns triggered by Clay data—intent signals, hiring activity, tech stack changes, funding news. AI automatically personalizes messages around the specific trigger, sending the right message at the perfect moment.
Close the Loop: Clay ↔ Skyp
Clay enriches prospects. Skyp runs personalized campaigns. Results sync back to Clay. You see enrichment data and outreach performance in one place—complete prospect intelligence from research to reply.
The ROI of Clay Integration
Teams connecting Skyp to Clay typically see:
15-25 hours saved per week on manual data copying and email writing from Clay tables
3-4x higher reply rates from intent-aware personalization at scale
100% of enrichment data activated instead of sitting unused in spreadsheets
5-10x reply rates during high-intent company events using Clay monitoring
For a team enriching 1,000+ prospects per week in Clay:
Turn every enrichment credit into outreach advantage
while scaling personalization to match your research quality
Skyp integrates with all Clay plans. Export your tables to CSV or connect via API—your enrichment data becomes personalization fuel automatically.
← View all integrationsReady to Connect Skyp + Clay?
Start your free trial and turn your Clay enrichment into personalized campaigns in minutes.